Macy's Believe

Calling Believers of all ages—write a letter to Santa and help make wishes come true!

November 4 through December 24, bring a letter addressed to Santa to Macy’s and drop it into the big red letterbox, send a letter online at, or create a letter using the new Macy’s Wish Writer™ stylus and app. For each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1,000,000.

Help spread the word about the Believe campaign by taking a photo or video of your child mailing their letter and sharing it on social media. Be sure to tag Make-A-Wish® Wisconsin in the post and include the hashtag #MacysBelieve.

And on Friday, December 9, Macy’s stores nationwide will celebrate National Believe Day.

The Believe campaign is based on The New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial. Believe Stations at every Macy’s store will also feature several “Yes, Virginia” products to benefit Make-A-Wish. 10% of the purchase price from each DVD and storybook, and $1 from each Wish Writer sold will be donated to Make-A-Wish.

To find a Macy’s store near you or submit your letter online, visit

Make-A-Wish Wisconsin